Benvio01
Response coverage
How many inquiries receive a commercial response.
BENVIO RESEARCH
MICE & Groups Response Study:Results of the “Mystery shopper”study for Inquiries to Hotel Chains
To study how hotel chains respond to MICE RFQs, we sent the same realistic inquiry across the study sample and measured what happened next: response, speed, pricing and follow-up.
The average score of the hotel chains:1.49/ 5
Download the report to see why this was the average score of the more than a 100 hotel chains scored.
Request the MICE & Groups Response Study
Get the latest study results and analysis from Benvio.
WHAT YOU’LL FIND INSIDE
See Where MICE InquiriesLose Momentum
The study follows a realistic event inquiry from submission through commercial response, measuring what happens across response, speed, pricing and follow-up.
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Response speed
How quickly hotel chains react to incoming demand.
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Pricing behaviour
Whether the inquiry progresses to an actual commercial proposal.
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Follow-up behaviour
What happens after the first reply and whether the commercial conversation continues.
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Response by chain size
See how response behaviour varies across different hotel-chain structures.
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Email vs web forms
Compare response behaviour across the two inquiry routes tested.
METHODOLOGY
A Consistent Inquiry.Measured from Submissionto Follow-up.
Benvio sends a standardised MICE inquiry through the inquiry route provided by each hotel chain. The request contains realistic event requirements and explicitly asks for availability and pricing.
The study measures the commercial journey that follows, including response, elapsed time, pricing and follow-up.
The sample continues to expand and the results are recalculated as new observations are added.
Latest results: July 2026
FOR COMMERCIAL TEAMS
What Commercial Teams CanLearn from the Data
The study is designed to help hotel commercial teams examine a simple question: what happens to MICE demand after it reaches the organisation?
Where inquiries lose momentum
Identify where incoming MICE demand is most likely to stall.
Where response slows down
Compare response behaviour across different hotel organisations and inquiry routes.
Where commercial process breaks
See the difference between replying, pricing and actively pursuing the opportunity.
FAQ
MICE & Groups ResponseStudy FAQ
What is the Benvio MICE & Groups Response Study?
An ongoing mystery-shopping study of how hotel chains handle realistic Groups & MICE inquiries, from initial submission through response, pricing and follow-up.
What will I receive?
The latest available edition of the study, including the complete results, methodology, segment analysis and commercial implications.
How often is the study updated?
The sample continues to expand and the results are recalculated as new observations are added. The latest published results are from July 2026.
Is the study free?
Yes. You can request the latest edition using the form on this page.
Get the Full MICE & GroupsResponse Study
See the complete results, methodology and analysis behind the latest findings.
Request the study
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