Benvio Research · Ongoing study
MICE & Groups Response Study.
An ongoing study using a realistic corporate-event inquiry across hotel chains and independent hotels. This is what happens after it reaches the published group-sales channel.
Current findings
Demand is lost at every step toward a signed event.
Response and pricing percentages include every inquiry observed so far. Follow-up and telephone percentages include only inquiries with enough elapsed time for those actions to have occurred.
Methodology
A complete, everyday request with an explicit ask for price.
The request describes a realistic corporate event requiring meeting space, AV, catering and overnight accommodation, with flexible dates.
Fieldwork began on 23 June 2026. The inquiry is sent through the group channel each organisation publishes: its web form when available, otherwise email. No known contact, advance call or follow-up prompt is used.
The study is ongoing, so its sample grows over time. Published percentages reflect the observations available at the time of the latest update.
About the study
Questions about the research.
What did the study measure?
It measured whether a realistic Groups and MICE inquiry received a response, how quickly it progressed, whether it received a price and a complete proposal, and whether the hotel followed up without a second prompt.
Who is included in the study?
The ongoing study includes hotel chains and independent hotels reached through their published group-sales channels.
Is every hotel sent the same inquiry?
Yes. Benvio uses the same text and requirements throughout the study, changing only the event date when needed to avoid repeating dates already requested.
Can the findings be treated as universal industry statistics?
No. They describe the observations collected under this method. The channel mix and timing should be considered when interpreting the results.
Measure your own inquiry process.
Use the open calculator or talk to us about response, pricing, follow-up and ownership across your hotels.