Groups & MICE inquiry value
What is one more priced inquiry worth?
Enter your own volume, current price coverage, win rate and average event value. Nothing is pre-filled and nothing you enter is captured.
Your Groups & MICE numbers
Nothing is pre-filled. Every figure in the result comes from what you enter here.
Across the properties you are responsible for, through every channel.
A proposal carrying an actual price, not an acknowledgement or a callback.
Confirmed business, on the same period as the inquiries above.
Rooms, meeting space and food and beverage together.
Enter your inquiry volume and how many reach a price to set a scenario.
YOUR RESULT
Fill in the four figures on the left and the result appears here. The calculator needs at least one proposal that carried a price, because your win rate is derived from your own numbers rather than assumed.
The method
Four facts, one scenario and no hidden benchmark.
Your win rate is derived from the proposals you price and win. Applied to the average value of an event, that gives the value of one additional inquiry reaching a price.
The scenario holds your win rate steady. It prices more inquiries reaching a price, not better selling once they do.
This calculator measures nothing. It calculates from the figures you enter. If a figure is estimated, the result is an estimate too.
Limits
What the result cannot tell you.
It does not explain why an inquiry fails to reach a price, distinguish unavailable demand from lost process, model response speed or claim that Benvio will create the value shown.
Read the MICE & Groups Response Study for the declared methodology and observed process outcomes in its sample.
Calculator FAQ
How to read the result.
What counts as an inquiry that reaches a price?
A proposal carrying an actual price for what the client asked for. An acknowledgement or a promise to come back is not a price.
Why is nothing pre-filled?
A default would make a claim about your operation before you have entered anything. Every number in the result comes from your own figures.
Does the result mean Benvio will produce that amount?
No. It is arithmetic on your figures, not a forecast and not a result attributed to Benvio.
Why does response speed not change the result?
Converting response time into money would require a measured link to final conversion. The calculator does not assume that link.
Replace an estimate with your measured process.
Talk to us about how incoming inquiries are owned, priced, followed up and reported across your portfolio.